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Group Scorecard
Business KPIs
Target Cases/Month (per clinic)
20
FTS Invisalign target
Average Case Value
£4200
Comprehensive default
Target Net Margin
30
% target
Align Tier Target
Diamond II
200+ cases/yr = -46% case fee
Current Tier
Bronze
Update as tier changes
CAC Target
£250
Cost per started case
The FSS Strategy
Fixed Smile Solutions — Invisalign Domination
FSS positions Fixed Smile Solutions as the named-specialist, radical-honesty Invisalign provider across Kent and SE London. While MiSmile sells volume through a franchise network, we build trust through named clinicians and in-house finishing that captures margin competitors can't match.
The Competitive Moat
✓ Named specialist positioning (vs anonymous franchise)
✓ Academy feeder: GDP training creates referral network
Revenue Model
💎 Lite £2,950 — entry hook, volume driver
💎 Comprehensive £4,200 — volume workhorse
💎 FTS Smile Makeover £5,950 — margin engine
💎 Finance default: £/month, not total
💎 Diamond II target: -46% Align case fee
Competitor Intelligence — UK Invisalign Apex Operators
Benchmarks
Operator
Tier
UK Cases/yr
Avg Price
Key Differentiator
Sandeep Kumar / MiSmile
Diamond Apex
2,000+
~£3,200
Franchise network volume
Love Teeth (KP Patel)
Diamond Apex #1
High vol, 6 sites
£5,000–7,000
Mini Smile Makeover bundle
Ruh Dental
Diamond
5,000+ aligners
£3,899 Moderate
8-week MBG, transparent pricing
UltraSmile
Diamond+
6,000+ (single site)
~£4,500
Specialist-only, London dominant
FTS Target
Gold → Diamond II
20/mo/clinic × 5 = 1,200/yr
£4,200–5,950
Named specialist + in-house lab margin
The 8-Stage Apex Playbook
FTS Pricing Ladder
Product
Use Case
List Price
£/mo (0% 24m)
Align Cost
Always present the Smile Makeover first — it anchors the conversation high. Comprehensive feels reasonable; Lite feels like a bargain.
Align Tier Discounts
Tier
Cases/yr
Discount
Net Fee (vs £1,350 list)
At Diamond II (-46%): Align case fee drops from ~£1,350 to ~£729 on a Comprehensive. That's £621/case recovered — at 200 cases/yr, that's £124,200 in additional EBITDA per year per clinic.
Drag sliders to model your clinic. Presets load from real FTS targets.
Funnel
Unit Economics
0%
net margin
—
Cases/month0
Revenue/month£0
CAC£0
Net/case£0
Net profit / year
£0
Invisalign 90-Day Domination Roadmap
Success Gate — Day 90
Per clinic: 15–25 starts/month, CAC under £300 and falling, average case value climbing past £4,500, net margin clearing 30%. Hit that and you're not competing on the trust axis — you own it.
Strategic Phases
Ad Library & Treatment Engines
Treatment Engines
FTS Full-Arch Lab Scenarios 7 implant/lab combinations modelled live
Conversion OS Word-for-word scripts, pipeline stages, objection handlers
SEO + GEO Dashboard 4 entities · AI citations · striking-distance keywords
7 Code Fixers — Ready to Paste
1. FAQPage Schema
Add to any FAQ page — boosts AI citation probability 40%+
2. Dentist / LocalBusiness Schema
Core schema for every practice page
3. Course Schema (P4G)
Makes academy modules citable by ChatGPT/Perplexity
4. llms.txt
Tells AI crawlers which pages to index — critical for GEO
5. robots.txt update
Allow GPTBot, ClaudeBot, PerplexityBot
6. Title + Meta Template
Optimised for both Google and AI search
7. Citable Answer Block
Structured paragraph format that AI loves to quote
Kent Acquisition War Map 5 clusters · 26 targets · 2026–2033 buy order
Buy Multiple
5.4×
Blended EBITDA target
Exit Multiple
10.5×
2033 platform exit
Target Equity
£100M+
Clean exit 2033
Total Targets
26
Across 5 clusters
Peak EBITDA
£9.5M+
2032 run-rate
Exit Year
2033
0 acquisitions in exit yr
The Thesis
Buy independents at a blended ~5.4× EBITDA, lift each one +£100–140k EBITDA in 12 months via full-arch referral, NHS→private conversion, lab + back-office synergy, then sell the whole platform at ~10.5×. Every £1 of acquired EBITDA is worth ~1.9× the day you buy it — before any growth.
🎯 Buy nice first
Lead each cluster with the affluent private anchor. It sets the brand, the margin and the full-arch funnel — cheap feeders bolt on around it.
🧲 Feeders for density
Add 4-6 NHS/mixed practices within 20-25 min of each hub. Own the local recall lists so failing-dentition patients meet a GM brand first.
🏭 Lab is the moat
Route every full-arch case to FTS hub on GM Dental Lab prosthetics. COGS £900-1,400 vs £2,500-3,500 outsourced — a floor no rival can match.
Full Target List
Area
Description
Turnover £k
EBITDA %
Multiple
Role
Year
Growth Play
Strategic Buy Order 2026–2033
Year
Deals
Investment
Target Cluster/Area
Strategic Note
£100M Exit Plan 2026–2033 buy-and-build to £100M equity exit
Target Equity Exit
£100M
2033 target
Buy Multiple
5.4×
EBITDA at acquisition
Exit Multiple
10.5×
Premium platform rate
Practices (exit)
24–26
Fully integrated
Peak EBITDA
£9.5M
2032 run-rate
Exit Year
2033
Clean full year audit
Exit Scenarios
Scenario
EBITDA £M
Multiple
Enterprise £M
Net Debt £M
Equity £M
Value Creation Levers
Milestone Timeline
Elevate Dental OS The AI-powered OS for dental practice growth
Elevate Dental OS
Built by dentists, for dentists — AI-powered growth tools, benchmarking, team OS, 12-week program
Dentist Plans
Accountant Plans
Add-Ons
Product Roadmap
Tech Stack & Compliance
Database
Supabase EU-West-2
Encryption
AES-256 at rest · TLS 1.3 in transit
Compliance
GDPR-compliant
Hosting
Cloudflare Edge · 99.9% uptime
Training Academy 12 core modules
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